Vanessa Joy has been a professional photographer since 2002. The industry has changed a lot over those years and so has the way that she markets her wedding photography business.
“The big thing about growing your brand is that you’re growing along with the world and growing along with your demographic.
It’s all about being adaptable.”
There was a time when Vanessa relied exclusively on word of mouth referrals and a time when Facebook was the only social media network that she used. Today there’s Facebook, Instagram, Twitter, Pinterest, Google Plus and more. She believes that it’s important to figure out how to integrate all of these marketing channels into your workflow without letting it become overwhelming. Apps like Everypost help keep posting across social media platforms manageable.
“Cast a wide net but focus on making your clients so happy they want to rave about you to everyone they know.”
In addition to strategically using social media, Vanessa focuses on giving her clients a unique experience. One of the ways that she does this is by creating same day albums. Yes, you read that right. She creates a 4×6 self-stick album at the wedding and her couples love it.
“Overall client gifting leads to word of mouth which is about 70% of my lead source. It also benefits me because I end up with happy clients that love me and are much more pleasant to work with.”
To hear more about how Vanessa uses social media to market her photography business, and the details of her wedding day workflow, listen to this week’s show.
Vanessa Joy is a New Jersey wedding photographer capturing NJ, NY and destination weddings. With an emphasis on photojournalism wedding photos with a vintage and rustic flair, Vanessa Joy focuses on creating a unique boutique experience with each of her couple’s wedding photography.
Vanessa is an experienced photographer who has captured everything from Jersey Shore Weddings and elegant formal affairs, to farm weddings with rustic wedding photos and vintage wedding details.
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