(Guest post by photographer Heidi Thompson)
A lot of photographers that I meet are only using their blog as a sort of extended portfolio to showcase their work and they are missing out on a lot of opportunities. Your blog can be a client magnet that brings new potential clients into your world but only if you use it strategically.
If you’re a wedding photographer, it’s probably pretty safe to say that most of your clients have never planned a wedding before and even if you aren’t a wedding photographer, most people don’t hire photographers all the time so they’re going to have a lot of questions. This is a huge opportunity in disguise.
One of the best things you can do to be found by your ideal client is to answer their questions. I want you to write down a list of questions you get all the time from clients and potential clients. You can answer these questions in your blog posts and when people search for answers to their questions, your blog posts are going to come up.
When you have interesting & helpful content, your website visitors will spend time on your site reading it. This means that they will learn more about you and what you have to offer. When you position yourself as a resource instead of just a service provider, you become much more valuable to your potential customers and you set yourself apart from your competition.
When you write truly helpful blog posts, people will share them. No one is going to share your services page and few people will share a post about someone else’s wedding because it doesn’t matter to them. What matters to them is the problems they are facing and you have to keep that in mind when it comes to marketing. You’re going to be writing blog posts anyway so you may as well write something that is going to get you the biggest return. Not only will a helpful blog post be shared more often, but you can share it more often because it is helpful to the person reading it. They will thank you for sharing it!
People only do business with those they know, like and trust and by writing helpful blog posts, you’re going to let them get to know, like and trust you. People are attracted to people who are helpful so instead of talking about you and your work, talk about them and their problems. We are selfish creatures and people want to read things that will help them, not necessarily things about you and where you’ve been featured.
I wanted to give you some examples of this type of content so I went to some of my clients’ blogs and pulled some headlines that might give you some ideas.
What Does Having The “Digital Images” From My Wedding Actually Mean?
Top 5 Tips For Marriage Proposals
What To Expect From Your Engagement Shoot / Part One / Before The Shoot
8 Questions you MUST ask your wedding cake designer before booking
5 Myths about Writing Your Own Vows
Hats 101 – a quick and easy guide to finding your perfect hat
Your Wedding Cake – Part 3 Cake Portion Sizes
The Wedding Day Photography Planning Conversation Part 1 – Timing
Take some time today to make a list of questions that your ideal client would love to have answered & start writing blog posts answering them. I’ve given you lots of examples and the StickyAlbums blog does a great job of this too. If you look through the StickyAlbums blog posts you’ll see that they address questions, problems & concerns that their ideal client has.
Blogging strategically is just one part of building a system that helps you book more weddings. If you want to find out more about the other parts of that system, click here to access the free training I’ve created for you!
Heidi Thompson is the chief marketing geek & founder of Evolve Your Wedding Business and she is on a mission is to help you book more weddings without all of the struggle and stress. Her marketing expertise has been featured on Book More Brides, Wedding MBA, Sell The Bride Photo Biz Xposed & she’s an advisory board member for the UK Academy Of Wedding & Event Planning.
Get the industry's best tips on marketing and business. Delivered straight to your inbox each week for free.
As an added bonus, we'll send you our list of the
Top 106 Resources for Growing your Photography Business.